There are a ton of moving companies in Colorado who all compete for essentially the same business. Separating out what makes them unique is really what the challenge is for each business. It’s important though that they look at it from the view of what they can provide better than the competition. Some may offer convenience, where others may offer superior service. These two are really important to focus on, though there are a great deal other things that have influence upon whether or not the company could be considered unique. We won’t go into those yet though.
Convenience is something that moving companies like U-Haul rely on. The service that they provide is not necessarily unique, nor does it really provide anything that stands out of the ordinary. However, the convenience of picking up your own moving trailer is a very important factor to consider. It’s what has made them such a successful company over these many years that they have existed. Not everybody needs a full service moving company that can provide them with people to help them move. In these cases it’s best just to rent something out that’s as cheap as possible. The convenience of dragging the trailer along is always there and it provides a meaningful way to understand what the company does and should be remembered for.
Service on the other hand is an important factor that a lot of companies who are full-service moving companies, like Fort Collins-based moving companies such as Exodus. The service provided by the employees who are hired to help move things is really what makes or breaks and experience from a customer. They could have rented out any self-service moving company, but instead they chose to go full-service and have all of their belongings transferred from one house to another with the help of some additional people. It’s the service that these employees provide and the experience that they create which makes them unique and allows the company to be branded as more of a service based company. Overall, it depends upon how each company wants to brand themselves. Both ways are viable, but you should really only focus on one. Attempting to do both is essentially impossible.